We are working to be actors of the change our society needs today, helping to forge a sustainable tomorrow that benefits all.
Sustainability
Climate change is no longer a distant threat, it has already rooted itself in everyday life: fires, floodings, heatwaves, the extreme weather events happen more and more frequently, everywhere around the globe. Today more than ever, actions are needed to transition our current world to a more sustainable future, and Deeplink is committed to being an active force of change.
Even though we are a small company, it doesn’t mean we cannot make a big impact. We believe it is our responsibility to ensure that our actions, ideals and our product meet the highest standards of verified social and environmental performance, public transparency, and moral accountability to balance profit and purpose.
DEEP – Our Motto
Our approach to sustainability is rooted in our internal charter, called DEEP.
Diversity
Education
Ecology
Participation
Diversity
We are all different, yet we share the same planet. At Deeplink, we want a diverse and inclusive workplace, where people can work effectively together without fear or embarrassment, and where everyone’s uniqueness generates new ideas, offers broader perspectives and gives everyone equal opportunities.
Education
Since the advent of artificial intelligence, there has been concern that robots will one day take over. As AI experts, we have a moral duty to help people understand how automation will actually empower us and shape the future. This awareness is achieved by sharing our knowledge and educating people from an early age.
Ecology
As the oceans rise and time is running out, saving our environment has become essential. Being a start-up in Switzerland links us to one element in particular: water. Indeed, our country is home to two European giants, the Rhone and the Rhine, as well as Lake Geneva, Europe’s largest alpine and sub-alpine lake. We have decided to put water conservation at the heart of our charter.
Participation
We leave no one out, we are inclusive. One of the best ways to foster the necessary and urgent changes is to encourage all participatory actions in this direction. Together we will go further and have decided to donate the equivalent of 5% of our turnover to transformative projects each year.
Our Commitments
We are committed to responsibility and sustainability. As such, we are active in the Swiss Triple Impactprogramme, a unique national pathway for Swiss companies to measure their contribution to the United Nations Sustainable Development Goals.
Deeplink is proud to be involved in several projects in 2021.
- We have started the B-Corp certification process, to assess and improve our social and environmental performance. We look forward to being part of the culture change that redefines success in business and will build a more inclusive and sustainable economy.
- On the educational front, Deeplink has supported the NGO Empowerment Foundation by offering AI courses in schools for young people (aged 10-17) to help them understand the impact of AI on everyday life.
- We became a shareholder in Time for the Planet, a citizen movement that creates and funds businesses that fight climate change on a global scale.
Today, we work with 100% local providers, coming from less than 80km away. By 2021, our employees have driven 0kmto work, and we give 5% of our turnover in donations and participatory support. Next year, we hope to establish an impact analysis of our platform, include these elements in our development metrics, and highlight more sustainable attributes.
Deeplink achieves B Corp! certification
01.02.2022 – Deeplink gets B Corp certification and becomes the first AI certified start-up in Switzerland! B Corporations (or B Corps) are a growing group of companies that are reinventing the business world, pursuing purpose as well as profit. Deeplink has been certified as a B Corp for meeting rigorous social and environmental standards that represent its commitment to goals other than shareholder profit.
“We are very proud to be the first AI startup in Switzerland to achieve this B Corp certification! It shows that our commitments and actions made from the beginning make sense, and that together we are transforming the global economy to benefit all people, communities and the planet.” – Jérôme Berthier
B Corp certification is about your entire business and covers five key impact areas: governance, workers, community, environment and customers. The certification process is rigorous, you must achieve a score above 80 and provide evidence of socially and environmentally responsible practices – including energy sourcing, waste and water use, worker compensation, diversity and corporate transparency. To achieve certification, the company must legally incorporate its commitment to pursue a goal beyond profit into its articles of association.
Deeplink is now part of a community of more than 4,300 companies worldwide that have achieved B Corps certification. The B Corp community reflects the European economy with companies of all sizes and sectors. These include well-known brands such as Innocent, Patagonia, Alpro, Triodos Bank, Alessi and Ecoalf.
The recent attention from the artificial intelligence industry makes Deeplink’s B Corp certification a notable milestone, and signals a move towards greater accountability and transparency in the sector.
“We have seen Deeplink support a wide range of private and public actors during the pandemic. With an inclusive and sustainable approach, they are positioned as a key player in automation and assistive technologies. A Swiss nugget that we are proud to welcome to the B Corp movement.
Jonathan Normand, Director of B Lab Switzerland
There are currently more than 700 certified B Corps in Europe and over 4,300 worldwide.
About B Lab Switzerland
B Lab Switzerland is the Swiss branch of the global non-profit organisation B Lab. B Lab transforms the global economy for the benefit of all individuals, communities and the planet. As a leader in economic systems change, its global network creates standards, policies and tools for business. In addition, it certifies companies – called B Corps – that are leading the way. To date, the community includes more than 4,100 B Corps in 74 countries and 153 industries, more than 8,000 for-profit companies, and 100,000 businesses that manage their impact through the B Impact Assessment and SDG Action Manager.