Avec Vous – Lausanne public transport

Storyteller for “Avec-Vous” of the tl

Following the reopening of the Grand-Pont after a year of works, Transports publics lausannois announced a new bus network for 2023. We created an interactive microsite to help users through this change. To mark the occasion, Deeplink launched an “AI Storyteller”: turning the usual website codes on their head, the page scrolls through the content, using conversation as the main tool for interaction and navigation. Gone is the chatbot in the background, replaced by an integrated AI capable of responding to itinerary requests, explaining changes and guiding users!

Date2022
Solutionwebsite, microsite
Domain public transport
Objectivesupport users on the new bus network

Key facts:

  • 22,000 visitors in a fortnight
  • 6000 chatbot conversations
  • Over 150,000 pieces of content viewed
  • Peak load management
  • 15% engagement
  • Elicitation of user expectations